Assignment 6 Final Report

Link to PDF

Social Media Marketing - LinkedIn

For my last blog post about social media marketing I'm going to talk about LinkedIn. This is the only site that I've talked about that I do not have an account with. So we will learn together! LinkedIn is a networking site for professional. It can help you to find a job and create a network of contacts. Also, it can be used a a marketing tool for your business. I would consider LinkedIn to be more a personal marketing tool for small business or individuals trying to make a name for themselves. A person can use it to show off their professional background. People can also recommend other people which allows people to get real view of what someone has accomplished. Using LinkedIn to create your network seems more appropriate of a place rather then friending them on Facebook or following them on Twitter. You can also join groups to promote yourself and increase traffic to your site. After researching it, I'm really considering getting my own account.

Resources and Related Articles:
LinkedIn is Useless (Or is it?)
LinkedIn
What is LinkedIn?
7 Steps to Building a Business Using LinkedIn
How do you use LinkedIn as a Business?
33 Ways to Use LinkedIn for Business
What is LinkedIn? Video
How to Use LinkedIn as a Marketing Tool to Generate Leads and How to Use LinkedIn for Business Video


Some pretty cool infographics:

• Top 5 LinkedIn Stats Nov 2012
• Targeting Your LinkedIn Customers - Top Tips
• Social Media Statistics and Facts 2012
• SlideShare for B2B Marketing
• The World's Most in Demand Employers
• LinkedIn for B2B Marketers
• Facebook, Twitter, LinkedIn - Is Your social Media Marketing Campaign on Track?
• Why do Investors Prefer LinkedIn to Twitter and Facebook?
• The Language of Social Media
• The State of Social Recruiting
• LinkedIn Leaked Passwords Statistics
• Social Media in the Workplace
• Understanding LinkedIn Insights Video