We have all spent mindless hours youtubing random videos of people getting hurt and the newest cat videos but YouTube has much more to offer then some good laughs. Businesses can use it as a tool to help market their newest product. Videos highlighting that cool new gadget your business is about to launch can help build hype and get people aware about what your business is doing. The first thing you need to do is to make a YouTube channel page. Use your logo as your profile image so that users can easily identify that this is your channel. Also design your channel to look similar to your website or use your brand colors. This will help brand your page and make it more personal. YouTube is all about videos so the most important thing to do is to post videos and regularly. Posting things regularly will keep people interested in your channel. Your videos should be interesting too! Long boring videos will immediately turn people off so keep it short and to the point. People love to laugh so I would recommend having some videos that make people laugh. That rule won't apply to everyone because everything obviously can not be funny. Make the content a interesting visually or have videos that draw people in by asking them to do something. You must find your niche on YouTube to stand out in any way. Its also very important to pay address the comments these videos are getting. Your business needs a plans as to how you will handle these comments, good or bad. Commenting back to good comments will let your channel seem more personal and the same applies to bad comments. Comments that are just spam or plan rude could be deleted. It all depends on how you want to handle it. Once you have posted a video, tweet about your new video and update your status about it. This will help your video get more views. YouTube also has a lot of ads so your business could have ads on there or before the video plays. YouTube has a lot to offer for businesses so decide if its right for you. Having a channel can tap into a customer base that you've never had before.
Resources and Related Articles:
8 Tips To Maximize Your Brand’s YouTube Presence
6 Best Practices For Small Business YouTube Marketing
Creating a YouTube Account for Businesses & Organizations
Google and Your Business
3 Tips on How to Use YouTube To Help Your Small Business Grow
YouTube's Mobile Views Have Quadrupled In 18 Months
How YouTube Changes Affect Small Business Owners
Helping Every Business Play Big on YouTube
Some pretty cool infographics:
- Why You Should Use Video in Your Marketing Strategy
- Online Video Marketing through Google and YouTube
- 3 Reasons Your Company Should Be Using YouTube For Recruitment
- How to Grow Your Business With Online Video
- YouTube: 6 Years and Growing
- Old Spice YouTube Campaign
- What are People Doing Online?
- YouTube Shortcuts
- YouTube SEO Can Boost Your Traffi
- Marketers are Using Social Media
- Will Mobile Kill YouTube?
No comments:
Post a Comment