Instagram is one of the popular social networking sites that I don't use that often. I have used it though so I know how it works. You can take a photo or choose one and then edit it with a filter and then upload it and boom, you're done. In a nutshell, Instagram is a free iPhone and Andriod app that lets you share photos with your friends. You can also share photos on Facebook, Twitter, Tumblr, and Foursquare. You can follow people and people can follow you. Hashtags can be used in your pictures subject to allow people to find your pictures and start following you. Recently, Instagram introduced profiles on the web so now businesses can link to their Instagram account. Businesses can use Instagram to show off their products. They can post a photo of their newest product to build hype and promote sales. They can also share photos of now their products are made, new stores opening, photos from around the office, show images of people using your products, introduce their employees, and anything they think their fans would be interesting in seeing. Businesses can also use Instagram to start campaigns asking people to submit images of their own. That could give them more followers. Instagram does not have a brand page so business will just sign up for an account. They should then start linking from their different accounts and put a "Follow me on Instagram" icon on their web site. Then they can start posting images of their products or events. It's pretty easy to use and to get the hang of. It's a neat marketing tool and really worth using!
Resources and Related Articles:
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Some pretty cool infographics:
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