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Haley McGee
Art Institute of Atlanta
IMD405 Internet Marketing
Fall 2012
haleymcgee.com

Monday, November 19, 2012

Digital Marketing Campaign Entry

New Girl has a lot of videos on YouTube but they don't have their own channel. I find this really weird. Their official videos are hosted on the Fox Broadcasting channel. While some of Fox's other shows have their own channels but this show doesn't. I was thinking about why it's like that and the only thing I could think of was that because the show is still pretty new. The other Fox shows that have their very own channel are shows pretty popular shows like American Idol and Glee. There are flaws in this theory because Bones, which I consider to be a popular, long running show, doesn't have their own Fox YouTube channel.

New Girl's Twitter feed is tweeting new videos which helps get more views for those videos. Also on their Twitter feed, they are promoting the Fox Now iPad app. There's a link below to the app's site but here are their features:
  • Watch clips, share photos, get the latest content, and keep up with your favorite FOX shows on your iPad.
  • Customize your app experience and create your own "Favorite Shows" section.
  • Connect with Facebook and Twitter to join the live conversation about FOX shows. Find out which shows your friends like, which shows are most popular, and more!
  • Stay connected anytime by receiving real-time notifications like "What's on FOX" and updates to the latest content and photos.
Hopefully this application will work better then the New Girl app! It has three stars in the iTunes stores and the reviews I looked at all seemed positive. They just rolled out a new version about a week ago that lets you sync with your favorite shows. So if you have an iPad, check it out!


Links:
Fox Broadcasting YouTube Channel
New Girl Twitter Page
Fox Now iPad App
iTunes Store - Fox Now
New Fox App Enables Television Commerce

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