I was very resistant to get a Twitter account. My opinion was that I already had a Facebook account so why add one more thing to check and update all the time. I had to give in though for a class and I'm glad I did. Twitter is actually way cooler then I thought and refreshingly different from Facebook. Twitter can be a great tool for a business if used the right way. They should avoid over tweeting but also not under tweet. Tweeting about 5 times a day should be enough. They should also join in on the conversations that their tweets starts. Enough though Twitter is used mostly for putting out information, it will boost a company's standing in a users eyes to have them tweet them back. Like Facebook, companies can also pay to have Twitter ads. Companies can pay to have their Twitter name promoted or have their tweets promoted. It depends on what that company is trying to achieve with their Twitter account.
For more information about successfully using Twitter as a business tool visit:
Twitter for Business
Resources and Related Articles:
5 Advanced Twitter Tips for Your Small Business
Getting Started with Twitter Ads for Small Businesses
5 Ways Your Business Should Use Twitter Hashtags
How to Use Twitter for Business
Why You Should Optimize Your Social Media Presence
Why You Need a Social Media Policy
Five Ways to Use Twitter for Marketing That You Might Not Know About
Tweeting Without Fear
4 Ways Your Business Can Avoid Being a Menace on Twitter
Some pretty cool infographics about social media and business:
- Socially Devoted
- How @Econsultancy got 100,000 Twitter followers
- The Best and Worst Times to Post on Social Networks
- Keeping Up with Twitter
- Building a Small Business Brand Online
- Make Your Business Tweet
- Top 3 Benefits of Using Social Media
- Don't be a Twit: Tweet Your Customers
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