Facebook
In this day and age, it's shocking to hear someone say that they do not have a Facebook account. I know that I instantly think "How do they survive?" without one. It's not just a place to connect with friends from high school or post a picture of your new haircut, it's also a place to connect with local and big name companies to get special offers and stay up to date with their promotions. There are over one billion people using Facebook each month; I would consider that a marketer's dream come true. Any company, big or small, should take advantage of the free publicity that a Facebook page has to offer. When one user likes a company's page it shows up in their news feed allowing their friends to see it and possibly like that company's page as well and the cycle will continue. Another way for companies to get their name out there on Facebook is to have Facebook Ads. These ads do cost money but the benefits of them can pay off. One of the key aspects of having a company Facebook page is to keep the content up to date. I hate going to a company's website or Facebook page and seeing old information or promotions that are no longer active. Keeping the content constantly updated will drive users to visit the page weekly or daily to see what promotions their favorite restaurant or clothing store has to offer. Those offers will also drive users to a company's Facebook page because when one user claims an offer it shows up in their news feed allowing their friends to see that and driving them to that company's Facebook page as well.
For more information about successfully using Facebook as a business tool visit:
Facebook for Business: Four Steps to Business Success on Facebook
Related Articles:
Will Facebook Replace Company Web Sites?
17 Mistakes Companies Make on Facebook & How to Fix Them
Facebook Adds Features - And a Fee - to Offers
Some pretty cool infographics about social media and business:
- Social Media Cheat Sheet: The Top 9 Social Networks for Business
- The Enterprise Guide to Social Media Strategy
- Social Media Marketing Industry
- Social Media Strategy Development
- 4 Steps to a Social Media Strategy
- State of Digital Marketing 2012
- Social Media Marketing Facts 2012
Resources:
Facebook for Business
One Billion People on Facebook
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