Over the next few weeks I will be following the digital marketing campaign for the Fox show New Girl. Promotions for this show can be seen from many different mediums. They have a Facebook page were users can view photos from the scenes, watch videos and find out information about the show. They also have a Twitter page that picks a fan of the week and engages the viewers to interact with the show. People can also see information about the show, watch full episodes, and play a few games on the show's official site. Viewers can also download a companion application from the iTunes store onto their iPhone. With this application they can answer pools, trivia questions, and collect badges for Award Points and share them on Facebook or Twitter while watching the show. People can also view videos and photos, learn information about the cast, and get the latest information with direct links to the show's Facebook and Twitter pages.Links:
iTunes Store
New Girl Twitter Page
New Girl Facebook Page
Official FOX Web Site
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