Dot.com SEO Audit

Link to PDF

Digital Marketing Campaign Week 3

Due to the presidential debate that occurred on Tuesday night, I was not able to try the app out. I plan on testing how it works this week and writing about how that goes in my next blog post.

In other news, I found this article about the app (link below). Also after reading some of the reviews in the iTunes store it seems like the "sync to the show" part of this app doesn't really work. I'm looking forward to trying it out and hoping it does work. The show has also kept their Twitter and Facebook page up to date. I really enjoyed Zooey Deschanel's, the star of the show, tweet about the debate and New Girl not being on.

Link to article:

FOX invests in ACTV8.me, launches 'New Girl' app

Social Media Marketing - Twitter

Twitter

I was very resistant to get a Twitter account. My opinion was that I already had a Facebook account so why add one more thing to check and update all the time. I had to give in though for a class and I'm glad I did. Twitter is actually way cooler then I thought and refreshingly different from Facebook. Twitter can be a great tool for a business if used the right way. They should avoid over tweeting but also not under tweet. Tweeting about 5 times a day should be enough. They should also join in on the conversations that their tweets starts. Enough though Twitter is used mostly for putting out information, it will boost a company's standing in a users eyes to have them tweet them back. Like Facebook, companies can also pay to have Twitter ads. Companies can pay to have their Twitter name promoted or have their tweets promoted. It depends on what that company is trying to achieve with their Twitter account.

For more information about successfully using Twitter as a business tool visit:
Twitter for Business


Resources and Related Articles:
5 Advanced Twitter Tips for Your Small Business
Getting Started with Twitter Ads for Small Businesses
5 Ways Your Business Should Use Twitter Hashtags
How to Use Twitter for Business
Why You Should Optimize Your Social Media Presence
Why You Need a Social Media Policy
Five Ways to Use Twitter for Marketing That You Might Not Know About
Tweeting Without Fear
4 Ways Your Business Can Avoid Being a Menace on Twitter


Some pretty cool infographics about social media and business:

• Socially Devoted
• How @Econsultancy got 100,000 Twitter followers
• The Best and Worst Times to Post on Social Networks
• Keeping Up with Twitter
• Building a Small Business Brand Online
• Make Your Business Tweet
• Top 3 Benefits of Using Social Media
• Don't be a Twit: Tweet Your Customers

SEO & Analytics Plan

Assignment 4
SEO & Analytics Plan PDF

Digital Marketing Campaign Week 2

Over the next few weeks I will be following the digital marketing campaign for the Fox show New Girl. Promotions for this show can be seen from many different mediums. They have a Facebook page were users can view photos from the scenes, watch videos and find out information about the show. They also have a Twitter page that picks a fan of the week and engages the viewers to interact with the show. People can also see information about the show, watch full episodes, and play a few games on the show's official site. Viewers can also download a companion application from the iTunes store onto their iPhone. With this application they can answer pools, trivia questions, and collect badges for Award Points and share them on Facebook or Twitter while watching the show. People can also view videos and photos, learn information about the cast, and get the latest information with direct links to the show's Facebook and Twitter pages.




Links:
iTunes Store
New Girl Twitter Page
New Girl Facebook Page
Official FOX Web Site

Social Media Marketing - Facebook

Facebook

In this day and age, it's shocking to hear someone say that they do not have a Facebook account. I know that I instantly think "How do they survive?" without one. It's not just a place to connect with friends from high school or post a picture of your new haircut, it's also a place to connect with local and big name companies to get special offers and stay up to date with their promotions. There are over one billion people using Facebook each month; I would consider that a marketer's dream come true. Any company, big or small, should take advantage of the free publicity that a Facebook page has to offer. When one user likes a company's page it shows up in their news feed allowing their friends to see it and possibly like that company's page as well and the cycle will continue. Another way for companies to get their name out there on Facebook is to have Facebook Ads. These ads do cost money but the benefits of them can pay off. One of the key aspects of having a company Facebook page is to keep the content up to date. I hate going to a company's website or Facebook page and seeing old information or promotions that are no longer active. Keeping the content constantly updated will drive users to visit the page weekly or daily to see what promotions their favorite restaurant or clothing store has to offer. Those offers will also drive users to a company's Facebook page because when one user claims an offer it shows up in their news feed allowing their friends to see that and driving them to that company's Facebook page as well.


For more information about successfully using Facebook as a business tool visit:
Facebook for Business: Four Steps to Business Success on Facebook

Related Articles:
Will Facebook Replace Company Web Sites?
17 Mistakes Companies Make on Facebook & How to Fix Them
Facebook Adds Features - And a Fee - to Offers

Some pretty cool infographics about social media and business:

• Social Media Cheat Sheet: The Top 9 Social Networks for Business
• The Enterprise Guide to Social Media Strategy
• Social Media Marketing Industry
• Social Media Strategy Development
• 4 Steps to a Social Media Strategy
• State of Digital Marketing 2012
• Social Media Marketing Facts 2012

Resources:
Facebook for Business
One Billion People on Facebook

Introduction

Hello :)

My name is Haley McGee and I am a student at the Art Institute of Atlanta. Over the next few weeks I will be discussing social media marketing and how companies are taking advantage of it. I will also touch base on the use of social media in the presidential campaign and how the candidates are using it to get your vote.