IMD405 - Internet Marketing

Monday, December 3, 2012

Assignment 6 Final Report

Sunday, December 2, 2012

Social Media Marketing - LinkedIn

For my last blog post about social media marketing I'm going to talk about LinkedIn. This is the only site that I've talked about that I do not have an account with. So we will learn together! LinkedIn is a networking site for professional. It can help you to find a job and create a network of contacts. Also, it can be used a a marketing tool for your business. I would consider LinkedIn to be more a personal marketing tool for small business or individuals trying to make a name for themselves. A person can use it to show off their professional background. People can also recommend other people which allows people to get real view of what someone has accomplished. Using LinkedIn to create your network seems more appropriate of a place rather then friending them on Facebook or following them on Twitter. You can also join groups to promote yourself and increase traffic to your site. After researching it, I'm really considering getting my own account.

Resources and Related Articles:
LinkedIn is Useless (Or is it?)
LinkedIn
What is LinkedIn?
7 Steps to Building a Business Using LinkedIn
How do you use LinkedIn as a Business?
33 Ways to Use LinkedIn for Business
What is LinkedIn? Video
How to Use LinkedIn as a Marketing Tool to Generate Leads and How to Use LinkedIn for Business Video

Some pretty cool infographics:

Tuesday, November 27, 2012

Social Media Marketing - Instagram

Instagram is one of the popular social networking sites that I don't use that often. I have used it though so I know how it works. You can take a photo or choose one and then edit it with a filter and then upload it and boom, you're done. In a nutshell, Instagram is a free iPhone and Andriod app that lets you share photos with your friends. You can also share photos on Facebook, Twitter, Tumblr, and Foursquare. You can follow people and people can follow you. Hashtags can be used in your pictures subject to allow people to find your pictures and start following you. Recently, Instagram introduced profiles on the web so now businesses can link to their Instagram account. Businesses can use Instagram to show off their products. They can post a photo of their newest product to build hype and promote sales. They can also share photos of now their products are made, new stores opening, photos from around the office, show images of people using your products, introduce their employees, and anything they think their fans would be interesting in seeing. Businesses can also use Instagram to start campaigns asking people to submit images of their own. That could give them more followers. Instagram does not have a brand page so business will just sign up for an account. They should then start linking from their different accounts and put a "Follow me on Instagram" icon on their web site. Then they can start posting images of their products or events. It's pretty easy to use and to get the hang of. It's a neat marketing tool and really worth using!

Resources and Related Articles:
Instagram for Business
10 Creative Ways to Use Instagram for Business
5 Ways to Grow Your Exposure With Instagram
Instagram for Business
Instagram Introduces Profile Pages And They Look A Lot Like Facebook
5 Ways Instagram Can Boost Your Marketing Plan
How 3 Entrepreneurs Used Instagram for Business
How to Make Good Use of Hashtags in Instagram

Some pretty cool infographics:

Assignment 7

Link to Dot.com Social Media Strategy PDF

Monday, November 19, 2012

Digital Marketing Campaign Entry

New Girl has a lot of videos on YouTube but they don't have their own channel. I find this really weird. Their official videos are hosted on the Fox Broadcasting channel. While some of Fox's other shows have their own channels but this show doesn't. I was thinking about why it's like that and the only thing I could think of was that because the show is still pretty new. The other Fox shows that have their very own channel are shows pretty popular shows like American Idol and Glee. There are flaws in this theory because Bones, which I consider to be a popular, long running show, doesn't have their own Fox YouTube channel.

New Girl's Twitter feed is tweeting new videos which helps get more views for those videos. Also on their Twitter feed, they are promoting the Fox Now iPad app. There's a link below to the app's site but here are their features:

Watch clips, share photos, get the latest content, and keep up with your favorite FOX shows on your iPad.
Customize your app experience and create your own "Favorite Shows" section.
Connect with Facebook and Twitter to join the live conversation about FOX shows. Find out which shows your friends like, which shows are most popular, and more!
Stay connected anytime by receiving real-time notifications like "What's on FOX" and updates to the latest content and photos.

Hopefully this application will work better then the New Girl app! It has three stars in the iTunes stores and the reviews I looked at all seemed positive. They just rolled out a new version about a week ago that lets you sync with your favorite shows. So if you have an iPad, check it out!

Links:
Fox Broadcasting YouTube Channel
New Girl Twitter Page
Fox Now iPad App
iTunes Store - Fox Now
New Fox App Enables Television Commerce

Social Media Marketing - YouTube

YouTube

We have all spent mindless hours youtubing random videos of people getting hurt and the newest cat videos but YouTube has much more to offer then some good laughs. Businesses can use it as a tool to help market their newest product. Videos highlighting that cool new gadget your business is about to launch can help build hype and get people aware about what your business is doing. The first thing you need to do is to make a YouTube channel page. Use your logo as your profile image so that users can easily identify that this is your channel. Also design your channel to look similar to your website or use your brand colors. This will help brand your page and make it more personal. YouTube is all about videos so the most important thing to do is to post videos and regularly. Posting things regularly will keep people interested in your channel. Your videos should be interesting too! Long boring videos will immediately turn people off so keep it short and to the point. People love to laugh so I would recommend having some videos that make people laugh. That rule won't apply to everyone because everything obviously can not be funny. Make the content a interesting visually or have videos that draw people in by asking them to do something. You must find your niche on YouTube to stand out in any way. Its also very important to pay address the comments these videos are getting. Your business needs a plans as to how you will handle these comments, good or bad. Commenting back to good comments will let your channel seem more personal and the same applies to bad comments. Comments that are just spam or plan rude could be deleted. It all depends on how you want to handle it. Once you have posted a video, tweet about your new video and update your status about it. This will help your video get more views. YouTube also has a lot of ads so your business could have ads on there or before the video plays. YouTube has a lot to offer for businesses so decide if its right for you. Having a channel can tap into a customer base that you've never had before.

Resources and Related Articles:
8 Tips To Maximize Your Brand’s YouTube Presence
6 Best Practices For Small Business YouTube Marketing
Creating a YouTube Account for Businesses & Organizations
Google and Your Business
3 Tips on How to Use YouTube To Help Your Small Business Grow
YouTube's Mobile Views Have Quadrupled In 18 Months
How YouTube Changes Affect Small Business Owners
Helping Every Business Play Big on YouTube

Some pretty cool infographics:

Monday, November 12, 2012

Assignment 6

Link to Social Media Strategy PDF

Info